Established in 2013, Blackbird Marketing is run by Catherine Blackwell, who set up the business after 12 years’ experience working for a broad mix of clients at some of the North West’s most respected marketing and design agencies.
Catherine has a first class degree, a postgraduate qualification from the Chartered Institute of Marketing and started her career in a B2B clientside role, so is familiar with both ‘sides of the fence.’
Frank Fenten, Managing Director, We Love the Web
One of our fundamental observations about the way that a lot of marketing agencies operate is that there is often a huge and unassailable gap between the client and the agency. Agencies aren’t always brilliant at really getting under the skin of a business and clients aren’t always brilliant at providing agencies with what they need to do their jobs.
This seems to be made worse when the client doesn’t employ a dedicated marketer, so someone is responsible for handling marketing along with another role (or several, in the case of a lot of small businesses). When something has to give, it often seems to be marketing that’s the thing that slips. What’s more, agencies like to get briefs – but only marketers write briefs. We spotted a problem.
That’s why Blackbird Marketing aims to operate a bit differently. Rather than adopting what might be seen as a more traditional agency role, we act more like a marketing manager would do. What does this mean in practice? We characterise it like this:
If you think this sounds like the kind of approach that would work for your marketing, then please click here to get in touch.
From my years spent working at larger agencies, I bring a proven strategic approach and apply exacting standards to the work produced by Blackbird Marketing. At the same time, I value flexibility and a personal approach and believe my clients do too.
Working with SMEs can represent a great opportunity for a marketer – they have to be smart with their resources so it’s about identifying opportunities and finding the most efficient ways to really make a difference.