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Author Archive for: "admin"
Home » Archives for admin
 Why you need a marketing strategy
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By admin
In Marketing, Marketing strategy
Posted October 9, 2014

Why you need a marketing strategy

One of my favourite advertising bloggers the Ad Contrarian recently wrote this post about the importance of not losing sight of your strategy when it comes to marketing. To quote the article: [...]

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 If you can’t build it, you can’t sell it
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By admin
In Business, Marketing
Posted July 28, 2014

If you can’t build it, you can’t sell it

Marketing guru and general god of sensibleness Seth Godin recently blogged about the fact that “it’s not enough that you’re right. It matters if it gets built.” (The blog [...]

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 Twitter tips for business
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By admin
In Digital marketing, Marketing
Posted April 23, 2014

Twitter tips for business

I came across this presentation whilst doing some research on social media workshop content for a client. It’s a pithy, visual presentation containing lots of quick tips to remember on the [...]

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 There’s a reason it’s called Spam
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By admin
In Direct marketing, Email marketing, Marketing, Marketing communications
Posted February 19, 2014

There’s a reason it’s called Spam

A few weeks ago, I attended a talk in Manchester by media lawyer Steve Kuncewicz entitled ‘How not to get sued online (or worse)’, about how to stay on the right side of the law when [...]

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 Any excuse for a chocolate post
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By admin
In Advertising, Branding, Creative, Marketing, Packaging
Posted January 14, 2014

Any excuse for a chocolate post

I have to say, I think Tesco have done a really good job with their recent revamp of their Finest product range. As well as new recipes, they have updated all the packaging, with a lot of it [...]

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 A little knowledge goes a long way
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By admin
In Marketing, Retail
Posted December 11, 2013

A little knowledge goes a long way

I have recently started working with a new retail client, and this coupled with the fact that it’s Christmas shopping season has meant that I’ve been paying particular attention [...]

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 The art of simple
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By admin
In Branding, Marketing, Marketing strategy
Posted November 27, 2013

The art of simple

There is a great series of blog posts from a few years ago by the brilliant Ad Contrarian that talk about The Age of the Complicator, entitled Parts 1, 2, 3 and 4. The basic jist is that there [...]

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 On target
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By admin
In Marketing, Marketing strategy
Posted October 30, 2013

On target

Identifying a target audience for their marketing efforts is often one of the most difficult things for businesses to get their heads around. There is a commonly held misconception that in [...]

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 Obvious?
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By admin
In Marketing, Packaging, Retail
Posted September 15, 2013

Obvious?

I was at a meeting once, with a principally B2B client whose products were also sold in DIY sheds. I remember mentioning that we’d conducted some simple and highly unscientific research by [...]

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 Business to business case studies
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By admin
In B2B, Marketing
Posted August 22, 2013

Business to business case studies

I’ve recently been seeking a specialist service provider on behalf of a client so have been speaking to various businesses for the first time about what they do and how they do it. It always [...]

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 Nobody cares
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By admin
In Marketing, Packaging, Retail
Posted July 24, 2013

Nobody cares

I often think that one of the hardest things for marketers and business people to get their heads around is that fact that fundamentally, nobody cares about your product.   I spotted this [...]

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 Inspiration
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By admin
In Business, Marketing
Posted May 24, 2013

Inspiration

I’ve always admired David Hieatt, he of Howies fame and founder of the Do Lectures, and his philosophy if anything has gained resonance with me since I have been through the process of [...]

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 The devil’s in the detail
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By admin
In Uncategorized
Posted May 12, 2013

The devil’s in the detail

I just wanted to share this article from The Guardian’s excellent small business network, about the importance of your business name and other small touches which can really make a [...]

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I am based in Knutsford, Cheshire and operate in the North West of the UK.

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