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One of my favourite advertising bloggers the Ad Contrarian recently wrote this post about the importance of not losing sight of your strategy when it comes to marketing. To quote the article: [...]

Marketing guru and general god of sensibleness Seth Godin recently blogged about the fact that “it’s not enough that you’re right. It matters if it gets built.” (The blog [...]

I came across this presentation whilst doing some research on social media workshop content for a client. It’s a pithy, visual presentation containing lots of quick tips to remember on the [...]

A few weeks ago, I attended a talk in Manchester by media lawyer Steve Kuncewicz entitled ‘How not to get sued online (or worse)’, about how to stay on the right side of the law when [...]

I have to say, I think Tesco have done a really good job with their recent revamp of their Finest product range. As well as new recipes, they have updated all the packaging, with a lot of it [...]

I have recently started working with a new retail client, and this coupled with the fact that it’s Christmas shopping season has meant that I’ve been paying particular attention [...]

There is a great series of blog posts from a few years ago by the brilliant Ad Contrarian that talk about The Age of the Complicator, entitled Parts 1, 2, 3 and 4. The basic jist is that there [...]

Identifying a target audience for their marketing efforts is often one of the most difficult things for businesses to get their heads around. There is a commonly held misconception that in [...]

I was at a meeting once, with a principally B2B client whose products were also sold in DIY sheds. I remember mentioning that we’d conducted some simple and highly unscientific research by [...]

I’ve recently been seeking a specialist service provider on behalf of a client so have been speaking to various businesses for the first time about what they do and how they do it. It always [...]

I often think that one of the hardest things for marketers and business people to get their heads around is that fact that fundamentally, nobody cares about your product.   I spotted this [...]

I’ve always admired David Hieatt, he of Howies fame and founder of the Do Lectures, and his philosophy if anything has gained resonance with me since I have been through the process of [...]

I just wanted to share this article from The Guardian’s excellent small business network, about the importance of your business name and other small touches which can really make a [...]