If you can’t build it, you can’t sell it

 In Business, Marketing

Marketing guru and general god of sensibleness Seth Godin recently blogged about the fact that “it’s not enough that you’re right. It matters if it gets built.” (The blog post was entitled If you can’t sell it, you can’t build it, which I think may have been the wrong way round.)

And it’s an inescapable truth. How many people talk a great plan but struggle when it comes to actually implementing it? Having worked in marketing and advertising agencies for much of my professional life, I was often aware of frustration on the part of clients at agency bods who promised the earth but then took an interminable amount of time to deliver something that didn’t live up to the hype.

I have two friends who have both been trying to develop their own businesses over the past couple of years. One has spent huge sums of money and several years developing his product¬†to the finest level of detail, and always seems to have one more task to complete before launch. The other got started with very little planning or refinement of his idea and a quite frankly embarrassing website which he built himself. He has suffered several initial setbacks but has managed to correct his mistakes and is now well on the road to self-sufficiency. I know which one I’d rather be.

Image: Pedro Moura Pinheiro

 

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