fk group website
marketing case study

FK Group

The brief

FK Group is one of the leading building envelope contractors in the UK. We started working with them following a competitive pitch, with a remit to increase the profile of the business within its target markets via all appropriate channels, with the ultimate aim of increasing leads and supporting conversions and project wins.

What we did

One of our first tasks was to rebuild the FK Group website to create a fully responsive site where they could better communicate their proposition and effectively engage their target audience. Regular site updates are communicated via key social media channels, and we are already able to report significant increases in visitor numbers, dwell time and visits via non-branded organic search terms.

Ongoing work includes further website optimisation, the creation of case studies, business presentations and other pieces of marketing collateral in support of business objectives.

www.fkgroup.co.uk

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