Digital marketing can be complex, but it doesn’t have to be. Quite simply, we can recommend how best to optimise your digital presence and make digital marketing work hard for your business.

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Websites

Whether your website exists to provide information or whether it is your very route to market and the mechanism by which you carry out your business, the importance of a strong web presence cannot be underestimated.

At Blackbird Marketing we specialise in the creation of WordPress websites. Using premium themes, we can install and configure a great-looking, SEO-friendly and highly functional website in a fraction of the time and at a fraction of the cost of a completely bespoke site. As part of this process, we can also handle domain registration and hosting if needed.

If your requirements are highly specific or specialised, we also have a number of trusted partners who can work with to create fully bespoke sites from scratch.

Email marketing

Most customer contact strategies now involve some element of email marketing, with research consistently finding it to be a highly effective conversion tool for online businesses. In fact, one recent survey found email to be 40 times more effective for marketers than Facebook and Twitter.

We can work with you to create the right email marketing strategy for your business and customer base – looking at frequency, segmentation and messaging. We can then implement this via a proprietary email programme (Mail Chimp tends to be our provider of choice here).

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SEO

Again, this will be more crucial for some businesses than others. For online B2C businesses, SEO may well be the lifeblood of your business. For some B2B businesses, it may be much less relevant.

When we’re creating sites ourselves, WordPress is naturally quite good for organic SEO and we’ll always carry out as much on-site optimisation as we can as part of the process. We don’t claim to be experts here but we know the basics. We can also look at an existing site and tell you where improvements could be made.

Where SEO is a crucial part of your marketing strategy, we know some very useful techy types who can carry out more in-depth keyword research, site and backlink analysis and tell us what needs doing to boost your search rankings.

Contact Us

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