The devil’s in the detail

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I just wanted to share this article from The Guardian’s excellent small business network, about the importance of your business name and other small touches which can really make a difference in your marketing efforts.

I’m a great believer in the significance of the small details when it comes to SME marketing. Without big budget advertising campaigns, every single one of those little touch points becomes even more crucial because that’s all your audience has on which to base their perceptions of you. Make them count!

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