Freelance marketing for SMEs

Effective, strategic freelance marketing services for SMEs.

StrategicEffectiveFlexibleCreative freelance marketing services

Hi, my name is Catherine Blackwell and I have over two decades’ experience delivering successful marketing campaigns for a range of businesses.

With a strong agency-side background, my aim is to achieve big agency standards for my clients, without big agency costs.

catherine blackwell

Firstly

A bit about me.

Do you need some support to take your business to the next level of success?

I help companies to plan and implement effective marketing activity to achieve their business goals. Generally working with small business owners who either don’t have the time or the necessary skill sets in-house, I engage with clients across a range of sectors to help them communicate with and sell to their target markets.

I have been a consultant for 10 years, prior to which I worked for some of the North West’s leading advertising and design agencies. I am hardworking, pragmatic and super-efficient and I love what I do.

Retained Services

If you’re looking for ongoing support or an outsourced marketing department, then retained services might be for you.

Consultancy

Some clients engage me on a consultancy or project basis, for specific pieces of work.

Interim Cover

I can also provide short term cover, in place of existing staff members or to fill resource gaps.

What does good marketing look like?

Effective marketing requires strategic planning and discipline in implementing the resulting plans.

Too often, businesses embark on marketing initiatives without having really thought about their objectives and putting a coherent plan in place. Similarly, the best researched plans are pointless if you don’t have tactical know-how and a consistent and methodical approach to implementation.

Strategy

Put simply, a marketing strategy defines what you need to say, who you need to say it to and the best ways to reach those audiences.

Implementation

Effective implementation requires planning, consistency and diligence, with an eye on both the bigger picture and the fine detail.

Clients

For wherever you are in your business journey.

For wherever you are in your business journey.

Every business is different and each has its own set of marketing challenges and opportunities. For this reason I don’t sell ready-made ‘packages’ and any plan is tailored to your precise needs.

Some clients approach me with a very specific brief and a polished marketing plan, others may not quite know where to start.

01

The Basics

Maybe you’re a startup needing everything from a logo, or maybe you’ve just never really thought about marketing. I can help you to get started on your marketing journey.

02

Helping hand

Perhaps you know what you need to do and just need help with implementation, or maybe you’ve got a resource gap that needs filling.

03

Fine tuning

Overall, you think you’re pretty much sorted and most of your marketing works well but you’d perhaps like a sanity check or a strategic review or have a specific project that you’d like some support on.

Latest Thoughts

Ready to grow your business?

Book a free 30 min intro call.