Effective, strategic freelance marketing services for SMEs.
StrategicEffectiveFlexibleCreative freelance marketing services
Hi, my name is Catherine Blackwell and I have over two decades’ experience delivering successful marketing campaigns for a range of businesses.
With a strong agency-side background, my aim is to achieve big agency standards for my clients, without big agency costs.
Firstly
A bit about me.
Do you need some support to take your business to the next level of success?
I help companies to plan and implement effective marketing activity to achieve their business goals. Generally working with small business owners who either don’t have the time or the necessary skill sets in-house, I engage with clients across a range of sectors to help them communicate with and sell to their target markets.
I have been a consultant for 10 years, prior to which I worked for some of the North West’s leading advertising and design agencies. I am hardworking, pragmatic and super-efficient and I love what I do.
What does good marketing look like?
Effective marketing requires strategic planning and discipline in implementing the resulting plans.
Too often, businesses embark on marketing initiatives without having really thought about their objectives and putting a coherent plan in place. Similarly, the best researched plans are pointless if you don’t have tactical know-how and a consistent and methodical approach to implementation.
Clients
For wherever you are in your business journey.
For wherever you are in your business journey.
Every business is different and each has its own set of marketing challenges and opportunities. For this reason I don’t sell ready-made ‘packages’ and any plan is tailored to your precise needs.
Some clients approach me with a very specific brief and a polished marketing plan, others may not quite know where to start.
Unlike a lot of Business-to-Consumer (B2C) marketing, B2B marketing often targets a niche audience, and the sales process tends to be more complex.
The successful execution of a marketing strategy requires coordination, flexibility, and a keen understanding of market dynamics. It also requires discipline, consistency and a determined approach to implementation.
Engaging an external marketing consultant should bring a fresh perspective, strategic guidance and, if required, effective implementation of marketing strategies.
