No nonsense marketing for small business owners.

No nonsense marketing for small business owners.

Hi, I’m Catherine Blackwell. A qualified and experienced marketer, I have a great track record in delivering successful campaigns for business owners and SMEs looking for a smart and flexible way to optimise their marketing activity.

Agencies. Been there, done that.

After university, I spent a brief stint in a clientside marketing department where I completed a postgraduate CIM Diploma before building my career working for some of the North West’s leading marketing and advertising agencies.

I set up Blackbird Marketing over 10 years ago to bring the best bits of an agency skillset to small business marketing (without agency costs and timescales!)

Retained Services

If you’re looking for ongoing support or an outsourced marketing department, then retained services might be for you.


Some clients engage me on a consultancy or project basis, for specific pieces of work.

Interim Cover

I can also provide short term cover, in place of existing staff members or to fill resource gaps.

What does good marketing look like?

Effective marketing requires strategic planning and discipline in implementing the resulting plans.

Too often, businesses embark on marketing initiatives without having really thought about their objectives and putting a coherent plan in place. Similarly, the best researched plans are pointless if you don’t have tactical know-how and a consistent and methodical approach to implementation.


Put simply, a marketing strategy defines what you need to say, who you need to say it to and the best ways to reach those audiences.


Effective implementation requires planning, consistency and diligence, with an eye on both the bigger picture and the fine detail.

A disciplined approach.

My marketing experience spans creative and strategic disciplines across digital and traditional channels for a range of sectors, so I can provide support with most elements of marketing activity – from visual identity to content creation to optimising your online presence.

For further specialist requirements, I also work with a network of talented freelancers so if I can’t do it, I’ll know someone who can.


Client Feedback.

Latest Thoughts

Book in for a chat.

Book in for a chat.

If you’d like to find out more or have a quick chat about your marketing needs, please feel free to book in an introductory call.