Services

The Basics.

The Basics.

By ‘basics’ I mean we’re either starting at square one, with fundamentals like logo design, or dealing with a business that has done very little or no marketing in the past.

I can work with you to make sure that you have basic building blocks in place such as a clear and consistent visual identity, and define some starting points for appropriate marketing activity based on your business objectives and budget.

How it works

You Talk, I’ll Listen.

Any new piece of work starts with me taking an in depth look under the skin of your business. I’ll need to speak to your key people and sometimes it’s useful to be able to speak to existing customers too. I need to know where you are and where you want to get to.

From there I can create a plan on the best way to approach marketing planning and the likely time requirement.

Retained Services

If you’re looking for ongoing support or an outsourced marketing department, then retained services might be for you.

Consultancy

Some clients engage me on a consultancy or project basis, for specific pieces of work.

Interim Cover

I can also provide short term cover, in place of existing staff members or to fill resource gaps.

What does good marketing look like?

Effective marketing requires strategic planning and discipline in implementing the resulting plans.

Too often, businesses embark on marketing initiatives without having really thought about their objectives and putting a coherent plan in place. Similarly, the best researched plans are pointless if you don’t have tactical know-how and a consistent and methodical approach to implementation.

Strategy

Put simply, a marketing strategy defines what you need to say, who you need to say it to and the best ways to reach those audiences.

Implementation

Effective implementation requires planning, consistency and diligence, with an eye on both the bigger picture and the fine detail.

Latest thoughts

Philosophy

Plan. Implement. Refine.

Plan. Implement. Refine.

Effective marketing requires a consistently analytical approach. Ongoing monitoring and evaluation of campaign effectiveness provides valuable feedback so that future performance can be improved.